1. Corporate Vision: Make Lu Jian brand a respectable entity enterprise.

2. Corporate Mission:

Let every partner who works hard deserve respect;

Improve the level of medical science and technology and help healthy living.

3. Corporate Values: to be virtuous, to be virtuous and to be good.

4. Management Philosophy: Goal-oriented and result-oriented.

5. Talent Concept: having both ability and political integrity, and having a promising position.

6. Concept of Development: steady innovation and win-win cooperation.

7. View of Learning: to surpass oneself and stop at perfection.

LU JIAN's pinyin Lu Jian is used for font design. L font deformation extends upwards, which means that Lu Jian's career map is climbing step by step. U font segmentation and J letters overlap to form graphics.

The overall figure is like a tall building, with formal psychological characteristics such as solemnity, straightness, toughness, strength and accommodation, which can give people a strong sense of reason, calm and noble vision, and is suitable for expressing Lu Jian's professionalism.

The standard colors of Lu Jian are purple and orange.

Purple represents elegance, nobility, charm and refinement.

Orange represents fanaticism, happiness, creativity, determination, success, encouragement and motivation.

The standard color of "Lu Jian" means that Lu Jian is full of innovative spirit, determination to go forward bravely, desire to succeed, and gentle quality. At the same time, Lu Jian workers insist on building a local head entity enterprise as the goal, and continuously extend to the upstream of the industrial chain.